Bringing your business to Latin America? Check out these tips towards a smooth flow of business.
One, don’t forget that Latin America is composed of a group of countries. If you think that all the countries in Latin America are the same, your business can fail. For every country in it, they have their own culture, customs and habits. Your strategy for sales might not work for a certain country but it may work in the other country.
You might have the feeling that a region in a country is another country because of the pronounced regional differences in some Latin American countries.
The success of your business could depend on how much you invest on learning the culture of the Latin American country of your choice.
Develop your friendship skills.
Having personal relationships can greatly affect how Latin Americans do business. Getting to know you as a person is one of the first steps of a Latin American business contact. Although this may take time, we must not put aside the significance of forging good local business partnerships. If you do not consider this, you may have a hard time. Socialize with family and friends of your contact to gain his or her trust. The contact begins business with you if you become part of his or her circle of friends thus giving rise to long term perks.
Proper documentation should be done.
Rule of thumb is to get familiar with the legalities and make it a point to put it in writing. A very important step is to seek the services of a reputable lawyer and accountant to help in the preparation of your written contract. Good business relationship is still supposed to be kept in mind aside from the existence of a contract.
Look into your own approach.
Do not make your Latin American contact feel that you are imposing upon him or her your own approach so try to implement it appropriately.
Consider your price properly.
You cannot come up with a common price from country to country or region to region. Your level of investment, profits and pricing will rely on the local costs. Before taking your product or service to a region, check very well the regional cost variations.
You must get to know the way Latin Americans communicate.
Latin Americans mostly are amiable, outgoing, respectful and do not want to offend. You may have longer meetings with them because they talk much. Getting to know each other better can turn their yes which means no to yes.
Another thing that varies in each Latin American country is the channels of distribution and barriers of logistics. It is best to study their consumer sales channels.
You must try to learn to speak the language.
The main language of Latin America is Spanish and Portuguese is the language of Brazilians. It is not wise to expect that your business contact speaks English well.
Consult those who previously did business there. Try to understand how their business thrived.
Do not rush!
The project need to be completed with more time so align with the pace in Latin America.
No matter how different business may be, the people are always great. Get more info about business in Latin America, read more!